Over the last week there has been some of the most informed discussion on the future of both corporate and media content that I have consumed for a long while.… Read more Brand or Media House: Have you mastered demand, built trust and created an experience? →
I think we all know by now that marketing is going through monumental change. Whether it be the organisational structures we sit in, the technology we use or the media… Read more Marketing Reinvented: People, Purpose & Experience →
This week at Proctor & Gamble Marketing has become Brand Management. Thanks to Adage for breaking the story. Seems to me that whilst these changes at the worlds largest advertiser are… Read more Marketing becomes Brand Management at P&G →
Seems to me there are two schools of thought doing the rounds in media companies boardrooms today. The first school laments the fact that digital dimes will never be turned… Read more A Future for Media: Content, Community and Commerce →
I know all readers of this blog agree that change is the only constant in technology , marketing and media today and that anyone proclaiming to have all the answers… Read more A Framework for Innovation Through Experiments →
Much has been written over recent weeks about the leaked New York Times Innovation Report. It is clearly the most revealing and honest assessment of where leading legacy media companies… Read more Growing an Audience: Lesson #1 from the New York Times Innovation Report →
It’s not everyday you prompt an organisation into a €7 million strategic change. Yesterday could have been one of those days so I wanted to tell that story. On Monday,… Read more A €7million Win for Owned and Earned Media →
My experiences this week have confirmed that Stockholm is a great place to be right now if tech innovation is your thing. However the money to fund that innovation all… Read more Stockholm is Hot but The Money and Market is Elsewhere →
