The State of SaaS in 2018
The global community of SaaS entrepeneurs, execs and investors met in San Francisco last week at SaaStr 2018. Jason Lemkin’s 3 day festival of knowledge and networking was bigger than… Read more The State of SaaS in 2018 →
Don’t Build Your Brand on Rented Land
2018 will be a landmark year for digital communications. As it approaches it’s fourteenth birthday, Facebook is once again changing its algorithm to prioritise individuals over publishers and brands. Marketers and… Read more Don’t Build Your Brand on Rented Land →
Vox’s Recipe for Video Success
Recently I had the pleasure to hang out with Joe Posner, Executive Producer at Vox. During his keynote at MEG17 he explained Vox’s recipe for video success which is worth… Read more Vox’s Recipe for Video Success →
Netflix or Newspaper – What Subscription is the Future for Media?
The same discussions are going on in every media company board room in 2017, how can we grow our subscription business. Of course media businesses are also exploring how they… Read more Netflix or Newspaper – What Subscription is the Future for Media? →
What’s Up in SaaS
Recently I attended the world’s largest event for SaaS founders, execs and investors SaaStr Annual in San Francisco. As someone who has had both the COO and CMO hat on… Read more What’s Up in SaaS →
My Martech Stack – The 27 Tools We Use
Back in 2012 Gartner famously predicted that CMOs would be outspending CIOs by 2017 and last year Gartners VP of Research Jake Sorofman confirmed that this prediction was on track. Before… Read more My Martech Stack – The 27 Tools We Use →
Innovation – Why, What & How
Last week I completed a certification to become a senior innovation practitioner using the Innovation360 Group framework. The gruelling 3 day course where participants from all over the world were… Read more Innovation – Why, What & How →
Facebook’s 3 Horizons
Mark Zuckerberg has revealed Facebook’s 10 year Roadmap at the 2016 F8 Conference and I believe he has shown the way for both market leaders and challengers to stay on top… Read more Facebook’s 3 Horizons →
