This time of the year is always exciting. Whilst the economic and political elites are meeting in Davos at the World Economic Forum to discuss what will become the agenda… Read more Edelman Trust Barometer 2018 – Redefines Media & Gives Journalism Hope →
For decades now marketers and communicators have been fixated with understanding and segmenting target audiences and delivering key messages and brand/product positioning which fits the needs of these distinct groupings.… Read more Is Understanding Human Behaviour the Key to Todays Marketing Success →
Depending on your outlook, experience and current reality it is either the best of times or the worst of times to be in the media and marketing industries. If your… Read more Innovate Fast or Die Slowly – Same Choice for Media & Marketers →
Automation in all its forms has always been a major driver of innovation. Today, however the opportunity offered by artificial intelligence (AI), robotics and machine learning to all industries has… Read more Will Robots Replace Journalists & Marketers? →
Media company or airline… what a choice I hear you say. Many would run a mile from either of these industries which are both experiencing extreme structural change… Read more Scandinavian Airlines (SAS) – Media Company or Airline? →
Seems to me there are two schools of thought doing the rounds in media companies boardrooms today. The first school laments the fact that digital dimes will never be turned… Read more A Future for Media: Content, Community and Commerce →
Last week I spent two days at one of europe’s leading media events, the Guardian Changing Media Summit. It seems to me that this event has turned into an opportunity… Read more The Challenge of Survival: Media and Retail Can Learn From Each Other but Silicon Valley Knows the Answer →
So the New York Times has finally made their first move into native advertising. Step aside Forbes Brandvoice, Buzzfeed, Businessinsider, The Atlantic…now the big boys are going native and my question… Read more PR & Journalism Leads the New York Times Native Advertising Entry →
