It’s not everyday you prompt an organisation into a €7 million strategic change. Yesterday could have been one of those days so I wanted to tell that story. On Monday,… Read more A €7million Win for Owned and Earned Media →
My experiences this week have confirmed that Stockholm is a great place to be right now if tech innovation is your thing. However the money to fund that innovation all… Read more Stockholm is Hot but The Money and Market is Elsewhere →
Last week I spent two days at one of europe’s leading media events, the Guardian Changing Media Summit. It seems to me that this event has turned into an opportunity… Read more The Challenge of Survival: Media and Retail Can Learn From Each Other but Silicon Valley Knows the Answer →
So last week at CES in Las Vegas we found out from Marissa Mayer where Yahoo is heading and it feels like she is taking a classic media playbook, giving… Read more Yahoo’s News Strategy – A Classic Media Playbook →
So the New York Times has finally made their first move into native advertising. Step aside Forbes Brandvoice, Buzzfeed, Businessinsider, The Atlantic…now the big boys are going native and my question… Read more PR & Journalism Leads the New York Times Native Advertising Entry →
One of the most exciting opportunities we face as marketers over the coming years is the getting to grips with media convergence. Although this idea has been around for a… Read more Age of Convergence: Media, Technology and Talent →
As we are all aware change is the only constant in technology, marketing and media today. Sure knowledge and experience of change management is helpful here but I am intrigued most… Read more Leadership: Who’s on your bus this year? →
As Bob Dylan once said, “The Times They are a Changin”. I suppose that has always been true in technology, marketing and media but I would argue that today the… Read more Change: The only guarantee in Technology, Marketing and Media →
