For decades now marketers and communicators have been fixated with understanding and segmenting target audiences and delivering key messages and brand/product positioning which fits the needs of these distinct groupings.… Read more Is Understanding Human Behaviour the Key to Todays Marketing Success →
Last night in New York, Mynewsdesk together with our client Hövding and our agency Edelman Deportivo were awarded the D&AD and Advertising Week Impact award for creativity that makes a… Read more Mynewsdesk are Adweek Winners – It’s What You Do Not What You Say that Matters →
Last week I completed a certification to become a senior innovation practitioner using the Innovation360 Group framework. The gruelling 3 day course where participants from all over the world were… Read more Innovation – Why, What & How →
Mark Zuckerberg has revealed Facebook’s 10 year Roadmap at the 2016 F8 Conference and I believe he has shown the way for both market leaders and challengers to stay on top… Read more Facebook’s 3 Horizons →
Depending on your outlook, experience and current reality it is either the best of times or the worst of times to be in the media and marketing industries. If your… Read more Innovate Fast or Die Slowly – Same Choice for Media & Marketers →
This week the 2016 Marketing Technology Landscape was released. This marks the fifth year that the evolving marketing technology landscape that has been characterised by Scott Brinker of Chiefmartech. Over… Read more Today’s Marketing Challenge – Technology, Data & Journeys →
I have just returned from a trip to San Francisco and Silicon Valley and after many visits to the Bay Area I think I have finally cracked their code for… Read more Open Innovation & Paying it Forward →
Automation in all its forms has always been a major driver of innovation. Today, however the opportunity offered by artificial intelligence (AI), robotics and machine learning to all industries has… Read more Will Robots Replace Journalists & Marketers? →
