Lately I have spoken to lots of organisations that are going through and consultants that are advising on a digital transformation journeys. It is obviously a huge challenge for any… Read more The Key to Digital Transformation →
My philosophy has always been its always good to push yourself out of your comfort zone and try something new. Well this week, together with my super talented colleague Sofia… Read more Webby Winners but What Did We Learn? →
I am sure all of you will be attending events, preparing presentations or even doing workshops with you own teams that involve Artificial Intelligence. Over the last year it has… Read more Chat & Voice – The New Frontier for Marketing →
A key factor in any company’s success is their ability to attract and retain the right talent. Whilst at the helm of Mynewsdesk’s expansion and now marketing organisation I have… Read more From Syria to Stockholm – Roula’s #Sthlmtech Story →
Last week Mynewsdesk’s “Give a Beep” campaign was again showered with awards, this time in Stockholm. The campaign that was part of Mynewsdesk’s 100 Million Challenge and was created for… Read more Awards in New York, London & Stockholm but was it worth it ? →
For decades now marketers and communicators have been fixated with understanding and segmenting target audiences and delivering key messages and brand/product positioning which fits the needs of these distinct groupings.… Read more Is Understanding Human Behaviour the Key to Todays Marketing Success →
Last night in New York, Mynewsdesk together with our client Hövding and our agency Edelman Deportivo were awarded the D&AD and Advertising Week Impact award for creativity that makes a… Read more Mynewsdesk are Adweek Winners – It’s What You Do Not What You Say that Matters →
Mark Zuckerberg has revealed Facebook’s 10 year Roadmap at the 2016 F8 Conference and I believe he has shown the way for both market leaders and challengers to stay on top… Read more Facebook’s 3 Horizons →
