A few months ago in a New York boardroom of one of the world’s leading PR agencies, a senior strategist told me, “You know the biggest change that the PR… Read more What a CMO needs from PR – Narratives, Creativity and Difficult Questions →
The global community of SaaS entrepeneurs, execs and investors met in San Francisco last week at SaaStr 2018. Jason Lemkin’s 3 day festival of knowledge and networking was bigger than… Read more The State of SaaS in 2018 →
This time of the year is always exciting. Whilst the economic and political elites are meeting in Davos at the World Economic Forum to discuss what will become the agenda… Read more Edelman Trust Barometer 2018 – Redefines Media & Gives Journalism Hope →
2018 will be a landmark year for digital communications. As it approaches it’s fourteenth birthday, Facebook is once again changing its algorithm to prioritise individuals over publishers and brands. Marketers and… Read more Don’t Build Your Brand on Rented Land →
A question that continues to dominate the marketing and wider business world is, who are the businesses that will survive and thrive in an era where change is the only… Read more The Full Stack Communicator →
Recently I had the pleasure to hang out with Joe Posner, Executive Producer at Vox. During his keynote at MEG17 he explained Vox’s recipe for video success which is worth… Read more Vox’s Recipe for Video Success →
The same discussions are going on in every media company board room in 2017, how can we grow our subscription business. Of course media businesses are also exploring how they… Read more Netflix or Newspaper – What Subscription is the Future for Media? →
Lately I have spoken to lots of organisations that are going through and consultants that are advising on a digital transformation journeys. It is obviously a huge challenge for any… Read more The Key to Digital Transformation →
