A few months ago in a New York boardroom of one of the world’s leading PR agencies, a senior strategist told me, “You know the biggest change that the PR… Read more What a CMO needs from PR – Narratives, Creativity and Difficult Questions →
Last week Mynewsdesk’s “Give a Beep” campaign was again showered with awards, this time in Stockholm. The campaign that was part of Mynewsdesk’s 100 Million Challenge and was created for… Read more Awards in New York, London & Stockholm but was it worth it ? →
Last night in New York, Mynewsdesk together with our client Hövding and our agency Edelman Deportivo were awarded the D&AD and Advertising Week Impact award for creativity that makes a… Read more Mynewsdesk are Adweek Winners – It’s What You Do Not What You Say that Matters →
I was recently named by Linkedin as one of their Top 10 marketers on the social network in Sweden where I live and work. With over 400 million members worldwide… Read more How to Succeed with Linkedin and Networking →
We won … and the Mynewsdesk marketing team did celebrate. This week we were awarded Sweden’s Best B2B PR campaign and received the silver award for Sweden’s Best Content Marketing… Read more Content and B2B Marketing – How the Little Guy Can Compete →
Anyone that knows me, knows I love a good argument. At times this indulgence really frustrates my wife but those that have worked with me closely over the years have… Read more Futurecomms15: PR’s Stockdale Paradox →
Seems to me that with all this talk of change and what some have termed an identity crisis being experienced by the PR profession, it would be useful to get… Read more McKinsey’s advice for the PR Industry →
Recently Unilever CEO Paul Polman was voted number one in PRWeek’s 2015 Powerbook, the UK PR industries bible of those that matter in the world of communications. As a long time… Read more PR is Dead? No It’s Not But It’s What You Do That Matters →
