Over the last week there has been some of the most informed discussion on the future of both corporate and media content that I have consumed for a long while.… Read more Brand or Media House: Have you mastered demand, built trust and created an experience? →
Last week I spent two days at one of europe’s leading media events, the Guardian Changing Media Summit. It seems to me that this event has turned into an opportunity… Read more The Challenge of Survival: Media and Retail Can Learn From Each Other but Silicon Valley Knows the Answer →
So the New York Times has finally made their first move into native advertising. Step aside Forbes Brandvoice, Buzzfeed, Businessinsider, The Atlantic…now the big boys are going native and my question… Read more PR & Journalism Leads the New York Times Native Advertising Entry →
One of the most exciting opportunities we face as marketers over the coming years is the getting to grips with media convergence. Although this idea has been around for a… Read more Age of Convergence: Media, Technology and Talent →
