A few months ago in a New York boardroom of one of the world’s leading PR agencies, a senior strategist told me, “You know the biggest change that the PR… Read more What a CMO needs from PR – Narratives, Creativity and Difficult Questions →
The global community of SaaS entrepeneurs, execs and investors met in San Francisco last week at SaaStr 2018. Jason Lemkin’s 3 day festival of knowledge and networking was bigger than… Read more The State of SaaS in 2018 →
This time of the year is always exciting. Whilst the economic and political elites are meeting in Davos at the World Economic Forum to discuss what will become the agenda… Read more Edelman Trust Barometer 2018 – Redefines Media & Gives Journalism Hope →
2018 will be a landmark year for digital communications. As it approaches it’s fourteenth birthday, Facebook is once again changing its algorithm to prioritise individuals over publishers and brands. Marketers and… Read more Don’t Build Your Brand on Rented Land →
Recently I had the pleasure to hang out with Joe Posner, Executive Producer at Vox. During his keynote at MEG17 he explained Vox’s recipe for video success which is worth… Read more Vox’s Recipe for Video Success →
Lately I have spoken to lots of organisations that are going through and consultants that are advising on a digital transformation journeys. It is obviously a huge challenge for any… Read more The Key to Digital Transformation →
My philosophy has always been its always good to push yourself out of your comfort zone and try something new. Well this week, together with my super talented colleague Sofia… Read more Webby Winners but What Did We Learn? →
Back in 2012 Gartner famously predicted that CMOs would be outspending CIOs by 2017 and last year Gartners VP of Research Jake Sorofman confirmed that this prediction was on track. Before… Read more My Martech Stack – The 27 Tools We Use →
