Lately I have spoken to lots of organisations that are going through and consultants that are advising on a digital transformation journeys. It is obviously a huge challenge for any… Read more The Key to Digital Transformation →
My philosophy has always been its always good to push yourself out of your comfort zone and try something new. Well this week, together with my super talented colleague Sofia… Read more Webby Winners but What Did We Learn? →
Back in 2012 Gartner famously predicted that CMOs would be outspending CIOs by 2017 and last year Gartners VP of Research Jake Sorofman confirmed that this prediction was on track. Before… Read more My Martech Stack – The 27 Tools We Use →
Last week Mynewsdesk’s “Give a Beep” campaign was again showered with awards, this time in Stockholm. The campaign that was part of Mynewsdesk’s 100 Million Challenge and was created for… Read more Awards in New York, London & Stockholm but was it worth it ? →
For decades now marketers and communicators have been fixated with understanding and segmenting target audiences and delivering key messages and brand/product positioning which fits the needs of these distinct groupings.… Read more Is Understanding Human Behaviour the Key to Todays Marketing Success →
Last night in New York, Mynewsdesk together with our client Hövding and our agency Edelman Deportivo were awarded the D&AD and Advertising Week Impact award for creativity that makes a… Read more Mynewsdesk are Adweek Winners – It’s What You Do Not What You Say that Matters →
Depending on your outlook, experience and current reality it is either the best of times or the worst of times to be in the media and marketing industries. If your… Read more Innovate Fast or Die Slowly – Same Choice for Media & Marketers →
This week the 2016 Marketing Technology Landscape was released. This marks the fifth year that the evolving marketing technology landscape that has been characterised by Scott Brinker of Chiefmartech. Over… Read more Today’s Marketing Challenge – Technology, Data & Journeys →
