Lately I have spoken to lots of organisations that are going through and consultants that are advising on a digital transformation journeys. It is obviously a huge challenge for any… Read more The Key to Digital Transformation →
My philosophy has always been its always good to push yourself out of your comfort zone and try something new. Well this week, together with my super talented colleague Sofia… Read more Webby Winners but What Did We Learn? →
So the launch of Jimmy Wales new project, WikiTRIBUNE is here. The founder of WikiPEDIA claims that this will be a news site introducing a new model for the news… Read more WikiTRIBUNE – the Future of Media? →
Recently I attended the world’s largest event for SaaS founders, execs and investors SaaStr Annual in San Francisco. As someone who has had both the COO and CMO hat on… Read more What’s Up in SaaS →
Back in 2012 Gartner famously predicted that CMOs would be outspending CIOs by 2017 and last year Gartners VP of Research Jake Sorofman confirmed that this prediction was on track. Before… Read more My Martech Stack – The 27 Tools We Use →
A key factor in any company’s success is their ability to attract and retain the right talent. Whilst at the helm of Mynewsdesk’s expansion and now marketing organisation I have… Read more From Syria to Stockholm – Roula’s #Sthlmtech Story →
Last week Mynewsdesk’s “Give a Beep” campaign was again showered with awards, this time in Stockholm. The campaign that was part of Mynewsdesk’s 100 Million Challenge and was created for… Read more Awards in New York, London & Stockholm but was it worth it ? →
For decades now marketers and communicators have been fixated with understanding and segmenting target audiences and delivering key messages and brand/product positioning which fits the needs of these distinct groupings.… Read more Is Understanding Human Behaviour the Key to Todays Marketing Success →
