A few months ago in a New York boardroom of one of the world’s leading PR agencies, a senior strategist told me, “You know the biggest change that the PR… Read more What a CMO needs from PR – Narratives, Creativity and Difficult Questions →
2018 will be a landmark year for digital communications. As it approaches it’s fourteenth birthday, Facebook is once again changing its algorithm to prioritise individuals over publishers and brands. Marketers and… Read more Don’t Build Your Brand on Rented Land →
Recently I had the pleasure to hang out with Joe Posner, Executive Producer at Vox. During his keynote at MEG17 he explained Vox’s recipe for video success which is worth… Read more Vox’s Recipe for Video Success →
Lately I have spoken to lots of organisations that are going through and consultants that are advising on a digital transformation journeys. It is obviously a huge challenge for any… Read more The Key to Digital Transformation →
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