For decades now marketers and communicators have been fixated with understanding and segmenting target audiences and delivering key messages and brand/product positioning which fits the needs of these distinct groupings.… Read more Is Understanding Human Behaviour the Key to Todays Marketing Success →
Last month the Reddit twitter account described the latest campaign we have run at Mynewsdesk as being “part of internet history”. Whilst that statement maybe a little of an exaggeration… Read more How Mynewsdesk Created Internet History →
I think we all know by now that marketing is going through monumental change. Whether it be the organisational structures we sit in, the technology we use or the media… Read more Marketing Reinvented: People, Purpose & Experience →
Seems to me there are two schools of thought doing the rounds in media companies boardrooms today. The first school laments the fact that digital dimes will never be turned… Read more A Future for Media: Content, Community and Commerce →
